The Y Academy has been around for over 10 years and is South Africa’s most sought-after radio training programme.
Since 2018, YFM began accepting an intake of 10 interns for nine to twelve months (April to December).
Each intern will be rotated in the station’s various departments as they learn what goes into the running of a successful commercial radio station. After learning from the station’s staff, guest lecturers and the Y Academy Trainers, the interns will be fully-equipped to tackle the broadcast-radio industry as junior professionals.
At the end of the 9-12 month programme, the interns are awarded a certificate and, over time, many receive employment opportunities within the station.
How new media plays a huge role on how we operate as business today.
The importance of personal branding, irrespective of which department you work in.
The importance of putting the brand first in everything you do and where you are.
The day-to-day running of the various departments (each department will have liberty to use academics as, how and when they see fit – reporting to the managers of the departments).
How the various departments impact the on-air product and vice versa.
Learning about why independent / exclusive content creation is the future of the medium.
What role they play in YFM’s marketing plan.
Breaking down the fundamentals of the Y Academy and what they are responsible and need to be accountable for.
In-depth learning about all of YFM’s hardware and software that the company uses to conduct business on a daily basis.
Creating content and assisting the digital and marketing team on and off-location.
Employment Echo