RCL FOODS is on the hunt for an experienced Brand Consultant (Fixed Term Contract) to drive growth of RCL Speciality Pet portfolio at an outlet level. Drive increased SKUs per outlet in your territory, drive compliance in National/Regional account listings and support our Route to Market partners. Drive effective National/Regional promotional executions within your territory to drive volume growth. To ensure availability of RCL FOODS range at a unit level. Ensure smooth trade level relationship with the outlets in your territory, policing and managing any supply related issues. Use your product preparation knowledge to do informal training to deliver consistent/improved product quality.
Responsibilities
Apply outlet profiling to implement the appropriate selling strategies for new SKU’s to achieve conversions in your area.
Devise action plans to deliver on volume targets, improve the Front of House (FOH) availability and perfect Store criteria for your territory by leveraging the Operator management/staff, Distributors Sales force, National Sales Managers alignment.
Actively look for new business to grow territory.
The consultant is required to manage all company assets: trade tools/etc.
Relationships with all stake holders to be managed. Outlet owner, management and staff.
Grow business by delivering the strike rate requirement that allows the addition of SKU’s at an Outlet level which will intern deliver on National Account, Channel and Regional Plans.
Grow business by ensuring availability of the full listed range for all RCL Speciality Pet Portfolio at all outlets, both Shelf Health, ROS and general stock management to ensure front of house availability.
Build a reputation as the RCL Speciality Pet Expert in Outlet operations, through knowledge of the insight to add relevant new products that add/ grow value to the outlets profit.
POS placement and management of branding within your territory.
Provide ad-hock informal Training to Outlet staff teams on full RCL Speciality Pet portfolio.
You will be required to ensure new product listings are presented in your outlets when a head office listing has been agreed. You will be heavily involved in the demonstration of product benefits/ value add; of the outlets in your territory.
New product introduction at an outlet may not only include innovation; but key lines from the current product portfolio that may not yet be ranged within the outlet.
New SKU’s will be listed at head office by the National Sales Managers and then implemented at an outlet level by this role.
You are responsible for driving the increase in number of our RCL Speciality Pet SKUs used in each outlet.
This role will be highly involved in the activation of promotional activities at an outlet level within your Territory. The key is to ensure you deliver against the briefs and are timeous with your placement and training.
You will have to make sure all POS and promotion materials are available in all relevant sites as required in your territory.
You may be required to assist in various promotional activities at different locations, such as a Key Account regional ops meeting; Distributor team demo; but this would be approximately 1 day a month.
Requirements
Matric.
Valid Code EB drivers’ license.
Preferred 1 to 2 years direct selling experience (relevant food service experience).
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